We have the BBS 1st year Business English Syllabus.
BBS 1st year Business English Syllabus
Following are the BBS 1st year Business English Syllabus.
Course Objectives
This course, through a spotlight on building business language competence and improving reading and writing skills, helps students become successful communicators in business situations. It makes use of a three-pronged approach to enable them to hone their grammar and mechanics, and critical reading and writing skills.
Objective
The objective of this course is to help students use their general English skills in interdisciplinary contexts with lessons covering vocabulary and grammar exercises. It also aims to broaden students’ literary readings in order to enrich their linguistic competence, comprehension ability, writing, and presentational skills in the business domain.
Course Outcome
The following objectives specify that the business students, at the conclusion of the course, should be able to:
- improve linguistic competence at lexical, structural/ grammatical levels
- comprehend literary texts and writing modes
- produce correct sentences, cohesive paragraphs and organized texts
- respond the literary and business readings critically and analytically
- boost competence towards global understanding thereby strengthening their confidence in using English in professional and social scenarios
Unit 1: Grammar and Writing Mechanics 15marks(22 Hrs.)
Contents
- Sentences: Elements, Varieties, Patterns, Types, Faults; Nouns, Pronouns and Antecedents; Verbs,
- Tenses, Subject-Verb Agreement; Modifiers and Connectors:
- Modifiers, Prepositions, Conjunctions; Mechanics: Punctuation, Capitalization, Numbers.
Unit 2: Using the Business language 5marks (7 Hrs.)
- Fundamentals of language; Language and Meaning; Language, Society and Culture.
- Stylistic Features; Functions of Language Using Language Effectively.
- Strong Words; Coherent Paragraphs; Commonly Confused Words.
Unit 3: Business Vocabulary 5 marks (7 Hrs.)
Contents:
- Importance of Business vocabulary; Vocabulary in Use.
- Business Specific Terminologies, Idioms, and Expressions.
- Vocabulary in Communication Situations; Vocabulary in Writing Situations.
- Vocabularies in Speaking Situations: Ways to Improve Business Vocabulary.
Unit 4: Business Communication Messages 5marks (7 Hrs.)
Contents:
- Written; Oral, Visual Messages, Electronic Messages, Nonverbal messages.
Unit 5: Business Writing 15 marks (22 Hrs.)
- Brochures: Guidelines and Instructions; Media Stories, Releases, and Advertisements.
- Media Stories, News Reports; Article,s and Stories.
- Broadcasting Stories; Press Releases; Effective Media Relations; Advertisements.
Unit 6: Reading Strategies and Writing Process 25 marks (40 hrs.)
Contents:
- Reading to Write: Becoming a Critical Reader; Brent Staples. “Cutting and Pasting.
- A Senior Thesis:” Note-Making, Summarizing, Invention, Arrangement.
- Drafting and Revising; Editing and Proofreading; Paragraph Writing.
Unit 7: Patterns of Writing 30 marks (45 Hrs.)
- Narration: Sandra Cisneros: “Only Daughter”.
- Bonnie Smith-Yackel: “My Mother Never Worked”;
- Description: Jhumpa Lahiri: “Rice”;
- Heather Rogers: “The Hidden Life of Garbage”; Cause and Effect:
- Stan Cox: “The Case against Air Conditioning”;
- Lawrence Otis Graham: “The ‘Black Table’ is still There” Comparison and Contrast:
- Bharati Mukherjee: “Two Ways to Belong in America”;
- Amy Chau: “Why Chinese Mothers are Superior” Definition: Judy Brandy: “I want a Wife”; Gayle
- Rosenwald Smith: “The Wife-Beater”; Argumentation:
- Alex Tabarrok: “The Meat Market”; Daniel Engber. “Let them Drink Water!”
Suggested Books
- Carter, R., & McCarthy, M Cambridge Grammar of English. Cambridge: CUP.
- Crystal, D., ed. The Penguin Encyclopedia. 3rd rev. ed, New Work: Penguin Books.
- Effective Academic Writing 2: The Short Essay. Answer Key Booklet. Oxford: OUP.
- Oxford Advanced Learner’s. Dictionary of Current English. Oxford: OUP.
- Smalzer, W. R. Write to be Read: Teacher’s Manual. Cambridge: CUP.
- Thomson, A., Critical Reasoning: A Practical Introduction. London and New York: Routledge.
- Thomson, A., Critical Reasoning: A Practical Introduction. London and New York: Routledge.
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