We have the BBS 3rd Year Marketing 2080 Questions Paper. These are the past Questions which has been asked in the exam. Fundamentals of Marketing is one of the subjects of the BBS 3rd year.
BBS 3rd Year Marketing 2080 Questions Paper
Following are the BBS 3rd Year Marketing 2080 Questions Paper:
1. Define marketing.
2. Give the meaning of customer satisfaction.
3. Point out any five areas of marketing research.
4. What are the components of the macro environment?
5. Give the meaning of e-procurement.
6. What is concentrated marketing?
7. List out the various levels of product.
8. What is the new product?
9. What are the external factors affecting pricing?
10. Point out any four tools of consumer promotion.
Group B
11. “Customer Relationship Management (CRM) is perhaps the most important concept of modern marketing.” Elaborate.
12. Describe the components of the distribution mix under the marketing mix.
13. Describe the consumer buying decision process.
14. Explain the bases for segmenting the international market.
15. Who is a wholesaler? What are its types? Explain.
16. What is advertising? Why is advertising used by marketers? (Detailed)
18. What is a Product Line? Discuss the Product Line Strategies in the Context of a Consumer Product.
19. Give the Concept of Market Logistics and Describe the Various Components of Market Logistics.
Answers:
Hence, these are the BBS third-year Marketing 2080 Questions Paper.
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